This year marks the 40th occasion, and the first edition of the 2025 Sanrio Character Awards merchandise has been released.

Embroidered Patch Keychain – Wish Me Mell

Celebrate your love for Sanrio with this exclusive Wish Me Mell keychain from the Character Awards First Edition collection. Made from durable polyester and steel, this charming accessory features an intricately embroidered patch of the beloved Wish Me Mell character. Perfect for fans and collectors alike, it’s a delightful way to keep your keys organized while adding a touch of kawaii flair to your everyday essentials.